What is 10DLC?
"10DLC" is short for 10 Digit Long Codes, commonly referred to as local phone numbers.
Businesses will be required to register their brand and define the types of campaigns they will use when sending text messages using local phone numbers to United States customers.
What does this mean for my business?
In order to comply with these changes, Reliable PBX customers will be required to register their messaging campaign(s). This will describe how you will be messaging your contacts. You will be asked to describe your use case, campaign description and provide sample messages for the campaign. Regardless of whether you send 1:1 or bulk messages, you must select a campaign type.
NOTE: After submitting your brand and campaign submission, your information will be sent for review. All submissions may require further information prior to approval.
What are the fees/costs associated with these changes?
There will be several fees that are passed on. These fees are passed-through from the carriers and are subject to change.
Campaign fee will be $5 per month for low usage.
For campaigns using automatic means of messaging, the price will be $25 per month.
What are the campaign use cases?
Each brand will have to register its campaigns. You'll need to provide a campaign description and two sample messages per campaign. Below are the possible use cases for campaigns.
Use Case Description
2FA , Any authentication, verification, or one-time passcode
Account Notifications Standard notifications for account holders, relating to and being about an account
Customer Care All customer care interactions including, but not limited to, account management and customer support
Delivery Notifications Notification about the status of the delivery of a product or service
Fraud Alert Messaging Notifications regarding potential fraudulent activity on a user's account
Higher Education Messaging created on behalf of Colleges or Universities, including School Districts and education institutions.
Low Volume Mixed- Small throughput, any combination of use-cases. Examples include: test, demo, accounts. (Less than 1000 messages per day)
Marketing Any communication that includes marketing and/or promotional content
Mixed Any messaging campaign containing 2 to 5 standard uses cases.
Polling and Voting The sending of surveys and polling/voting campaigns for nonpolitical arenas.
Public Service Announcement Informational messaging to raise an audience's awareness about important issues
Security Alert A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.
*Source: The Campaign Registry
How do I register?
Please register by filling out this form.
Reliable PBX will input this data into The Campaign Registry and will reach out to you for additional information if needed.
What if I don't send Campaigns, I just send 1:1 messages?
"Campaigns" are the general term used by carriers for the type of messaging sent. Regardless of whether you send 1:1, bulk or automated text messages, all businesses messaging to the United States on local phone numbers are required to register.
What happens if I don't register my brand?
Carrier restrictions will be imposed and you will be subject to additional fines. Additionally, text messages to AT&T, T-Mobile, and Sprint customers based in the United States will likely be blocked.
What if my brand comes back Unverified?
An Unverified status means that the EIN/Tax ID that you previously submitted does not match your legal company name. You'll have to resubmit the correct information if you want to continue messaging. You may be charged again for the resubmission.
What if I already registered my brand but need to edit my information?
If you need to correct previously submitted information or update your brand details, you may be charged again for a resubmission.